Collaboration with Hootsuite, Sprinkler and Sprout from TikTok
June 2, 2022
Hootsuite from TikTok made a statement about the collaboration with Sprinkler and Sprout.
Hootsuite announced that it will integrate with many social media management applications as well as Sprinklr, Sprout Social.
TikTok: Integration with Hootsuite, Sprinklr, Sprout Social
TikTok has announced new content marketing partner deals by expanding its marketing partnership program. With these agreements, TikTok accounts will be managed through third-party applications. TikTok announced that it collaborated with Sprout Social, Hootsuite, Sprinklr, Emplifi, Dash Hudson, Khoros, Brandwatch and Later in the first place.
TikTok states that marketers can control and optimize their TikTok accounts through the content management platforms offered by these companies. Through these platforms, content can be shared, content planning can be done, content metrics can be viewed in real time, and they will be able to compare the performance of the content with the performance of the shares on other platforms. In addition, it will be easier to follow the comments made on the content.
The launch came as TikTok was looking for ways to help brands better reach users on its platform. Last month, the company launched a new Creative Agency Partnerships (CAP) University program designed to help creative agencies become “TikTok experts.” The five-week program teaches enrollees what they need to know about getting started with TikTok and how to use the platform to improve their marketing game.
Earlier this month, TikTok introduced a new way to attract advertisers to its platform by giving advertisers the ability to showcase their brand’s content alongside the best videos on TikTok. TikTok has launched TikTok Pulse, a new contextual advertising solution that allows brands’ ads to be placed next to the top 4% of all videos on TikTok.