How to Do WordPress Page SEO?

If you have done research on SEO and search engines, you must have seen the words on-page SEO and on-page SEO many times. What is On-Page SEO? We will share how on-site SEO and current on-site SEO techniques are done. After following this guide, you will be able to easily optimize your own websites or your customers’ websites.

With WordPress On-Site SEO, you can ensure that your pages rank higher in search engines. In WordPress the most important part of SEO is inside and outside the page.

How to Do WordPress On-Page SEO?

How to Do WordPress Page SEO 2

In on-page SEO (on-site SEO) work, improvement (optimization) studies are carried out on design, coding, content and visual elements in all areas, including the home page of a website. You can follow the steps below for WordPress on-page SEO work.

On-page SEO is an SEO technique that will help search engine bots understand what your page is about. Optimizing features such as meta title and description, title tags, internal links within the site will help you rank higher in search engines.

  • Create a sitemap.
  • Add your website to the search engine index (indexing) with tools like Google Search Console.
  • Edit the robots.txt file.
  • Verify broken/dead links (broken link) on your WordPress site.
  • Be sure to include links to other articles or products on your website in your content. (internal linking)
  • Take care that the external links (external links) you have given to other sites in your content are original, high quality and informative.
  • Make sure that the title, summary text, tags and URLs in your content comply with SEO rules.
  • For social media marketing, add social network share buttons to your website using third-party analytics tools.

How to Do WordPress Off-Page SEO?

Off-page SEO work; These are optimization practices where you link back to your site from different search engines, directories, blogs, forums and websites. You can follow the steps below for WordPress off-site SEO work.

  • For backlink work, the content you write to other sites should be semantic, and you should use keywords and synonyms together.
  • You must choose the correct word groups (anchor text) to which you will link.
  • Do not exceed 5 words in the content title. Content length should be between 400 and 800 words.
  • You should publish 20-40 content monthly and make proportional linking in accordance with the number of content you publish.
  • You should support your backlink work with social media shares.
  • You should never create backlinks to your homepage.

Besides all these; You should choose your domain name (domain) in accordance with SEO rules, use SSL certificate, do server and visitor based SEO work, and choose hosting service from WordPress and SEO compatible packages.

Why Should On-Site SEO Work Be Done?

How to Do WordPress Page SEO 1

When we do SEO for an article or page, we follow certain methods to rank higher in the search engine. Google no longer only considers on-page SEO score when ranking an article. It also takes into account social media signals (shares, likes, tweets, follows), backlinks, domain authority, and many other on- and off-site metrics.

With on-page SEO, our goal is to optimize an article or page in a natural but smart way so that search engines can easily select the target keyword and bring in targeted visitors to our website.

A lot has changed in the last few years after algorithm updates. While off-page SEO is important, on-page SEO should not be neglected. In particular, the golden rule still applies: “Content is king.”

We recommend you to review the following articles about writing SEO compatible content.

Best On-Page SEO Tools

There are several popular on page SEO tools that will help you analyze the best result for your query. Some of these tools compare your page with the top pages and give you some data to improve on-page SEO. Some of these tools are;

  • SEMRush
  • Ahrefs
  • Moz
  • Page Optimizer Pro

Using any of these SEO tools will help you optimize your article for on-page SEO needs.

On-Page SEO Checklist

Here is a checklist you can use to make sure you are doing everything possible to rank higher in search engines;

  • Keyword usage in the title,
  • Keyword usage in permalink,
  • Keyword usage in first 100 words, first paragraphs,
  • Keyword usage in the image alt tag,
  • Use of relevant keywords in the content,
  • Use of relevant keyword phrase in H2 or H3.

On-Page SEO Ranking Factors

  • Add multimedia such as video, slideshow.
  • Perform keyword gap analysis using the on-page SEO tools mentioned above.
  • Optimize images before uploading.
  • Optimize page loading speed.
  • Create a meta title of less than 60 characters.
  • Create a meta description of less than 140 characters.
  • Include internal links to related articles.
  • Support it with outbound links to relevant quality sites.

Other Ranking Factors;

  • Make sure to add an avatar for your social media accounts like Facebook, Twitter.
  • Add social sharing buttons at the beginning or end of your blog pages.
  • Include relevant articles at the end of your articles to reduce website bounce rate.

Actions that should not be done;

  • Do not put multiple H1 tags (There should only be one H1 per page).
  • Do not repeat the same H2 and H3 tags.
  • Do not fill in the keywords field in the meta tags.

Optimization Tips;

  • Use your keyword in the post title.
  • Use long-tail keywords.
  • Content length should be based on research.
  • Ask users to take action at the end of the blog post (comment etc.)

The top-ranked sites are the most informative, the most engaging, and the most helpful. So try to create content that readers love, and then search engines will love you too.

We have come to the end of our On Page SEO or On Page SEO article. If this article was useful for you, we would be glad if you share it on social media. If you have any questions about on-site SEO, feel free to comment.

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