Definitive Social Media Posting Guide for Real Estate

The Definitive Social Media Posting Information for Actual Property 2021

Are you in command of posting one thing in your firm’s social media platforms and also you dread it most days. What on earth are you going to submit… right this moment!

But when this your job let’s reverse that yucky feeling in your abdomen every day and faucet into the best submit concepts at present on the planet and switch your day in ooooh as an alternative of aaaagh.

Whereas Fb possibly dropping a number of followers it is nonetheless the ‘granddaddy’ to be on. Instagram is nice for a youthful market and LinkedIn is gaining momentum. Resolve the place your patrons and sellers would hang around on, and submit there.


Let’s get caught proper in.

100 Actual Property Social Media Publish Concepts 2021

Selling You

  1. What do you do – promote actual property, property supervisor, leasing advisor.This can be a nice time to point out followers you tapping in a on the market signal, attending an public sale or perhaps a itemizing (however maintain listings to twenty% of your posts).
  2. Supply a free report or informationProduce a suburb value report and supply it free in trade for an e-mail handle.
  3. Introduce a brand new product or useful resourceMany brokers have affiliations with landlord insurance coverage suppliers, property upkeep providers or simple pay choices to gather lease or pay advertising prices. Allow you to readers know every choices advantages.
  4. Construct your publication subscriptions.Develop your e-mail database at each alternative you may.
  5. Promote your staffHighlight a staff member and promote them. Let the world learn about their particular talent and or distinctive persona.
  6. The someday sale on your social media platform followersLet your Fb followers know you might be giving 50% off your advertising packages right this moment.
  7. Spotlight your small business strengthsLevel out what you might be good at. Purpose it to outshine your opponents. “Our brokers dwell regionally”.
  8. Have a good time a milestoneHave you ever been in enterprise for 1, 5, 10 or 20 years+. Did your workplace or staff member win an Award at your franchise’s Award evening?
  9. Promote you staff successful an awardGet a staff shot and spotlight your workers.
  10. Rejig and re-use outdated content materialWith attain percentages down, not everyone will see your content material. Due to this fact you may re-post outdated content material and it will largely be recent.
  11. Let your clients do the speaking

    Seize a few of your greatest testimonials and submit them. Third get together sources like Price My Agent are an excellent supply for these.

  12. Have a giveaway

    Giveaway a stamp responsibility or fee calculator in trade for a readers e-mail.handle. What a couple of bundle of actual property investing books?

  13. Promote an occasion

    Bought an public sale developing, let the world learn about it. What about an funding seminar?

  14. Get an perception into your hottest posts

    Go to Viewers Insights or obtain the Fb Pages app and uncover which posts have been your hottest and repeat!

Promote Others

  1. Who’s your favorite fan

    Give them a shout out. Promote their enterprise.

  2. Interview an area enterprise

    Seize a video digital camera and shoot a fast video or Fb Reside along with your native barista. Do you suppose he/she may change into an enormous advocate of yours.

  3. Interview an trade knowledgeable

    Chat to a advertising knowledgeable on why it is vital to advertise a property when it is listed on the market.Who have you learnt is a tax depreciation knowledgeable? Get them to debate property funding breaks. It is good on your knowledgeable and your followers.

  4. Do you help a charity?

    Let the world know. Give them a plug. Redirect readers to the charity’s donation tab.

  5. Categorical your gratitude

    Discuss how blessed you’re feeling by being a part of your group.

  6. Highlight an trade influencer

    Seize a media heavyweight like Mark Bouris and ask him for an interview.

  7. Say thanks

    It is a phrase not used typically sufficient. Inform individuals you might be grateful for his or her help.

  8. Point out a competitor (in case you are sport)

    It will check your mettle but it surely might need an enormous upswing for you. Followers with see that you’re assured about mentioning different aggressive corporations and the opposition will almost definitely provide the thumbs up.


  1. Publish an inspirational submit

    These are among the many most seen posts on the planet. Whereas not many will admit to it, virtually all of us like to be impressed.

  2. Inform your story

    Suppose your story is boring otherwise you’ve obtained nothing to say. Suppose once more. We’re all distinctive and what might look like boring to us is perhaps very uplifting to others.

  3. Discuss one other inspiring individual

    It is perhaps any person who’s near you eg Mom, brother or boss or any person who has influenced you eg Nelson Mandella, Tony Robbins.

  4. Publish a motivational quote

    Go to your favorite motivator and submit one in all their quotes BUT acknowledge them within the quote.

  5. Beating the chances

    Have you ever overcome a problem? Crushed an enormous impediment. Publish your story. What about an enchancment in your profession? It is all inspiring.

  6. Your each day routine

    Routines are normally boring however when listed they are often very inspiring to others. Let individuals know your wake at 5, stroll till 6 and skim an uplifting ebook till 7 am 5 days per week.

  7. Have you ever mastered the ‘work-life’ steadiness factor

    Not many have however when you’ve obtained a number of secrets and techniques, share them. Some individuals have 4 day weekends each two months. Others bush stroll two weekends a month. What’s your secret sauce holding you from burnout.

  8. Who’s a pleasure to be round?

    Share their story. We’d like extra pleasure in our world

Well timed Posts

  1. Nationwide holidays

    Publish one thing about Christmas, Easter, Father’s Day or Labor Day. Why not add a contest to this like a colouring in competitors.

  2. Business information

    Rate of interest minimize bulletins from the Reserve Financial institution are all the time effectively learn. All people desires to know the way their hip pocket can be affected.

  3. Climate influences

    What in case your space or neighbouring space is being affected by fireplace, water or wind. Publish Emergency Service particulars advising individuals the place they’ll get assist.

  4. Sporting occasion

    Is it a sporting vacation in your metropolis? Let followers know. Join this submit with others to ship it viral. eg AFL Grand Closing.

  5. Particular occasions

    Worldwide Girls’s Day, Nationwide Left Handed Day, Queensland Day. Google a calendar of particular days for extra concepts.

Hashtag Loopy

Actual Property Hashtags

  1. #realty
  2. #brokerage
  3. #realestate
  4. #itemizing
  5. #greatvalue
  6. #Realtors
  7. #NAR
  8. #luxuryrealestate
  9. #mansion
  10. #HUDhome
  11. #foreclosures
  12. #househunting
  13. #makememove
  14. #luxuryliving
  15. #homegoals
  16. #housegoals
  17. #investmentproperty
  18. #emptynest
  19. #dealer
  20. #realestateagent
  21. #locationlocationlocation
  22. #FSBO
  23. #ICNY
  24. Itemizing hashtags
  25. #openhouse
  26. #offmarketlisting
  27. #pocketlisting
  28. #newlisting
  29. #homeforsale
  30. #renovated
  31. #marblecounters
  32. #eatinkitchen
  33. #motherinlawsuite
  34. #petfriendly
  35. #dogsokay
  36. #catsokay
  37. #condominium
  38. #coop
  39. #twofamily
  40. #midcenturymodern
  41. #colonial
  42. #Victorian
  43. #bungalow
  44. #shotgunshack
  45. #starterhome
  46. #cashcow
  47. #caprate
  48. #dreamhome
  49. #fixandflip
  50. #turnkeyinvestment
  51. #curbappeal
  52. #justsold
  53. #promoting
  54. #townhouse
  55. #brownstone
  56. #frontporch
  57. #parking
  58. #pool
  59. #whattheheck
  60. #openhouse
  61. #offmarketlisting
  62. #pocketlisting
  63. #newlisting
  64. #homeforsale
  65. #renovated
  66. #marblecounters
  67. #eatinkitchen
  68. #motherinlawsuite
  69. #petfriendly
  70. #dogsokay
  71. #catsokay
  72. #condominium
  73. #coop
  74. #twofamily
  75. #midcenturymodern
  76. #colonial
  77. #Victorian
  78. #bungalow
  79. #shotgunshack
  80. #starterhome
  81. #cashcow
  82. #caprate
  83. #dreamhome
  84. #fixandflip
  85. #turnkeyinvestment
  86. #curbappeal
  87. #justsold
  88. #promoting
  89. #townhouse
  90. #brownstone
  91. #frontporch
  92. #parking
  93. #pool
  94. Branding hashtags
  95. #yourbrokerage
  96. #realestateexperts
  97. #referrals
  98. #yourpersonalbrand
  99. #reducedfee
  100. #discountbroker
  101. #your farm space + knowledgeable
  102. #your farm space + brokerage
  103. #your farm space + private branding
  104. #yourfarmleader
  105. #yourbrokerage
  106. #realestateexperts
  107. #referrals
  108. #yourpersonalbrand
  109. #reducedfee
  110. #discountbroker
  111. #your farm space + knowledgeable
  112. #your farm space + brokerage
  113. #your farm space + private branding

Your Private Favourites

Let individuals into your non-public world and share a number of favorite issues.

  1. What’s your favorite ebook?

    It does not need to be about actual property. Are you a C T Mitchell fan? Is romance your favorite style.

  2. Favorite podcast

    What trade podcasts do you hearken to? Is there an awesome podcast on meals that you just would not miss. Share it along with your followers.

  3. Favorite YouTube channel

    Do you watch Gary Vaynerchuk on your each day dose of inspiration. Does Mel Robbins carry your day?

  4. Favorite useful resource

    What’s one factor you may’t do with out? For me it is my automated e-mail supplier GetResponse. Do you depend on the health app My Health Pal. Share yours.

  5. Favorite indulgence

    Are you a secret chocolate eater? Do you like an iced chilly chardonnay at 5 pm? Are you able to not do with out scorching chips and gravy?

  6. Favorite influencer

    I am an enormous Seth Godin fan. I want my each day repair. Who’s yours. Let the world know.

  7. Favorite on-line college

    Udemy will get my vote. 30,000 course on nearly every thing you need to learn about and do.

You The Professional

  1. Write an article

    Running a blog continues to be large and is nice on your web site’s web optimization. Promote the article hyperlink by way of Fb or LinkedIn and achieve extra readers.However you are unsure the best way to write an article.

  2. FAQ Friday’s

    In actual property we get numerous questions requested time and again. As a substitute of being reactive to the questions, why not be proactive by posting say each Friday at a daily time like 2pm your solutions to steadily requested questions.Video is an effective way to do these because it additionally introduces you and your staff to your viewers. The movies do not should be lengthy; 2 minutes is ample.

  3. What’s working now?

    I am not referring to posting your advertising secrets and techniques so your opponents can copy however quite letting your shopping for and promoting viewers know what’s working effectively.Proof removes doubt and the extra instances your submit outcomes of your advertising campaigns or public sale packages producing excellent outcomes the extra typically incoming patrons or sellers will undertake your suggestions.

  4. Highlight an Award winner

    Do you utilize a prime promoting agent who has simply picked up a coveted award? Is the Property Supervisor of the 12 months working with you? Is it you? Inform the world.

  5. Brief How-to-videos

    Let individuals know the way they’ll bid at an public sale by posting a brief informative video. Are you good at giving makeover ideas? What about fast renovation concepts that may be accomplished in underneath quarter-hour.

  6. Infographics are cool

    Infographics condense data into a straightforward to learn doc. As a result of they’re viually attractive, infographics have change into very talked-about.

  7. One-on-one teaching dwell

    Do you coach individuals in actual property. Are you searching for extra purchasers? Reside video teaching calls display your fashion and help in getting you extra enterprise.

  8. Cash making ideas

    All people likes to save cash. Publish concepts about gardening ideas that do not break the bank. Present concepts about recycling.Classic wares are making a comeback and may be very stylish.

  9. Remedy an issue

    What are the highest 10 issues your landlords face usually. Create posts round these and promote to your Fb web page in addition to together with in your e-mail blasts.

  10. Fast Hacks

    Know a bit ideas handed down by means of your loved ones and will get an awesome end result shortly. It does not need to be about actual property. What about your Grannies tip of including lemonade to your scone combine to make them rise extra and be fluffy to eat.

Ask A Query

  1. Create a ballot

    Do you suppose rates of interest will rise this month – sure or no? Would you promote your home utilizing the public sale methodology – sure or no?

  2. What’s your favorite

    Bed room color. Your spring flower alternative. Once more you would mix this with a prize. eg Inform us your favorite flower and we’ll give one fortunate follower entry to the Sydney Flower Present.

  3. Fill within the clean

    The most effective espresso store in Richmond is __________

  4. Get some suggestions

    How are we doing? Can we get your suggestions? What do you consider our new web site? We have simply up to date the indicators on our store – what do you suppose?

Let’s Get Private

  1. A Enjoyable Truth

    Wager you did not know this about us/our firm/our property supervisor

  2. You on holidays

    Publish a pic of you in your newest vacation. Maybe finish it with a query. What’s you favorite vacation vacation spot? Are you a seaside or snow loving individual?

  3. What are you studying now

    Present the most recent ebook you might be studying. Are you a subscriber to a rel property publication – present it. Are you simply chilling out with the most recent copy of Aware. Let your followers into your world.

  4. Leisure time

    How do you loosen up? A day by the pool? Espresso with associates? A therapeutic massage?

  5. What’s in your bucket listing

    Publish a pic of the Orient Categorical if that is in your bucket listing. Maybe you’re a little extra daring and also you need to parachute out of a airplane.

Stand Out Photos

  1. Earlier than and after pictures

    Has one in all your purchasers just lately completed a house renovation? Present the earlier than and after pics. Landscaping and no landscaping. The earlier than dilapidated fence to the now white picket stand out fence.

  2. Behind the scenes

    Present some pics of your staff exhausting at work. “Getting your private home prepared on the market takes numerous devoted effort. We need to get it best for you”.

  3. Earlier than and after selfie

    Are you on a eating regimen? Present your earlier than and after pics. What about weekend and work day pics.

  4. Present a demo

    Do you utilize a software program program that advantages your landlords. Publish it to spotlight what it does which in flip exhibits your level of distinction

  5. Sneak peek

    What’s coming. All people likes to be first in. Are you altering manufacturers? Publish a pic of your outdated shopfront indicators coming down and a glimpse of the brand new model.


Utilizing the social media submit concepts for actual property will prevent time in developing with concepts. For those who take these concepts and put them right into a scheduler you may minimize down your time even additional.

The submit concepts will assist construct your engagement in your platform. Decide the platform the place your clients hang around and you will get one of the best response on your channel.

Get began right this moment, be constant and begin rising your model.

Wish to have all the above organised for you? Wish to minimize down your considering time even additional? Seize thi s social media calendar right this moment the place all of the work has been completed for you.