Decentralized finance protocol Uniswap (UNI), which challenges major centralized exchanges such as Coinbase and Binance, has accelerated its efforts to enter the mainstream.
According to today’s announcement, Uniswap Labs has partnered with professional Dota 2 team Team Secret.
As part of the partnership, Team Secret will help expand its reach while also developing unique content for the protocol.
Crypto technology is poorly understood in the mainstream or even digitally in local gaming communities. Through Team Secret, Uniswap will be able to reach large audiences and produce a variety of content to foster awareness, understanding and adoption through new and innovative content formats.
Having exceeded $10 billion in weekly trading volume for the first time at the end of April, DEX also launched version 3.0 earlier this month.